As the second largest municipality in western Sweden, Borås offers a rich choice of public services, trade and commerce, cultural events, recreation and education, as well as a highly specialized labour market

In the early middle age the farmers around what is now Borås took up long distance trading. Their demand for tradable goods laid the foundation for proto-industrial manufacturing and later modern industry. The region is still a national centre for production of textiles and ready-made garments.

Today Borås is the second largest city in western Sweden. No less than 1.5 million people live within a 100-kilometre radius of the city, itself a centre for the 100.000 inhabitants. The textile industry´s global nature continually creates new expressions in the area, which in turn reflects the many different faces of the industry.

More about the textile history of Borås »


The University of Borås

The University of Borås is a modern university with six departments. The campus is located in the centre of Borås city and we have 15 000 students and 650 employees.

Several of our educations can only be found here with us and this attracts students from all over Sweden. The six departments are distinguished by its own academic profile:

  • Library and Information Science,
  • Business and Informatics,
  • Fashion and Textiles,
  • Behavioural Science and Teacher Education,
  • Engineering,
  • Health Care and Caring Sciences.

All about the University of Borås »


Pulsen Konferens

The Ambience’11 conference will take place at Pulsen Konferens

Pulsen Konferens is an old cotton warehouse which has been delightfully renovated into a modern meeting place. Pulsen also have one of the best lunch restaurants in Borås, Astern, where the Ambience’11 lunches will be served. Astern is famous for their use of natural and organic food and their coffee is organically farmed and rainforest Alliance certified.


Museum of Textile History

The Ambience’11 Exhibition will be shown at
the Museum of Textile History

The Museum of Textile History gives visitors an impression of the industry that once established Borås as Sweden´s leading textile centre. The building that houses the museum was designed by the world-famous industrial architect P.S. Stott and has today Europe´s largest collection of textile machines that are still in working order. Since 1992, visitors have been able to study the architecture of the factory, the technology, power transmission system and the working environment as it was one hundred years ago.